Just when you thought you had mastered marketing to Millennials, it’s time to prepare for a new generation of homebuyers: Gen Z. According to Realtor.com’s fourth-quarter generational propensity report, these tech-savvy adults now own about 2% of the homes on the market. And, unlike their Millennial predecessors, Gen Z desires simplicity, practicality, and they’re more focused than the previous...
by Vincent Fulger 
Steve Perry took the long route to real estate, moving from Connecticut to Northern California at the age of 28 and working in construction and other housing-related fields before acting on his passion to help buyers and sellers realize their American dream. Twenty-eight years later, married and teamed with his wife, Christine, since 1997, he is living his own dream. Paired at SteveandChristinePerry.com,...
by Vincent Fulger 
Berkshire Hathaway HomeServices Hodnett Cooper Real Estate has launched its fifth location in Georgia by acquiring local brokerage Magnolia Realty. This acquisition will add one office and 25 real estate professionals to the brokerage. “We’re excited to provide buyers and sellers with the expertise, service and networking connections that our agents are known for in the rapidly growing Camden County...
by Vincent Fulger 
Mike McElroy has been in the real estate business for seven years. After working for a time at a Chicago radio station, he got his first real estate job in 2009. He says he found a business afraid of change, afraid of technology, afraid of loosening up and having fun every now and then. And he thought he could do better than that. So he started his own brokerage. Mike is the Founder and Managing Broker...
by Vincent Fulger 
